Synergy Takes On BuzzingBots

2012/09/25

Synergy Licensing has been appointed to represent the new design property BuzzingBots from artist Kristine Tsung.The BuzzingBots property is a collection of 30 individual Bots, each themed with their own emoticon including LuvBot, WishBot, One Eye NinjaBot and GothBot. Each Bot is designed to connect to other Bots for increases collectability. 

Synergy plans to focus initial licensing efforts on the tween market, although it believes the property has potential for children and adults as well.

“Addressing the tween market initially makes perfect sense since BuzzingBots was designed to feed the desire for individuality and yet be socially connected–ideal for today’s tween audience,” says Tsung.

Synergy is initially focusing on product categories that will allow for collectability in plush, gift, toys, social expressions, publishing, apparel and accessories.

“When I met Kristine and saw BuzzingBots, I immediately recognized the heart of the property complete with an art program right on trend,” says Randi Goodman, principal, Synergy. “There’s enormous potential, not just for tweens, but for children and adults as well. There are opportunities for specially designed Bots targeted to specific audiences, current events, trends in the marketplace and retail promotions.”

http://www.licensemag.com/licensemag/article/articleDetail.jsp?id=789541

http://www.buzzingbots.com/

 

Brand Licensing Europe

2012/09/07 ,

Tact Communications Inc.will attend Brand Licensing Europe in London from October 16-18.

 

Tact  and a number of its European agents have joined together to present Angel Cat Sugar at Brand Licensing Europe 2012. The stand, located at G060 and G068, will showcase Angel Cat Sugar to BLE visitors.

 

Please feel free to come by our stand. For the meeting appointment during the show, please contact info@tact-com.jp.