New Russian Agent for Angel Cat Sugar

2012/10/23 ,

Press Release

New Russian Agent for ANGEL CAT SUGAR

Tact Communications Inc. and Megalicense LLC Sign Agency Agreement at BLE.


London, 16th October 2012 – On the opening day at Brand Licensing Europe, Tact Communications Inc. appointed Megalicense LLC as its agent for Angel Cat Sugar in Russia and the CIS countries. Created by Yuko Shimizu in 2002, Hello Kitty’s original creator, Angel Cat Sugar celebrates her 10th anniversary this year.


With the addition of these new territories, Angel Cat Sugar is now represented by 15 agencies, and globally there are 80 licensees marketing in over 40 countries generating annual retail sales of approximately US$30,000,000.


Shunsuke Tamura, president of Tact Communications commented, “We are pleased to welcome Megalicense on board as our latest agent partner and are excited at the prospect of Angel Cat Sugar reaching an audience of Russian children for the first time ever.”


Anton Grishin, president of Megalicense added, “We aim to establish Angel Cat Sugar brand in Russia with our regular “360 approach,” starting with core categories to ensure the overall brand awareness, co-promotional, co-branding activities and celebrity campaigns. A careful choice of licensees, combined with individual and creative approaches to each category and product, is Megalicense’s genuine trademark.”

About Angel Cat Sugar

Angel Cat Sugar was introduced in 2002 by the original creator of “Hello Kitty”, Yuko Shimizu, who hopes all children can fulfill their dreams and be happy, just like Sugar! Angel Cat Sugar is sure to bring… A Smile To Your Face, Peace To Your Heart and Happiness To Your Soul.

About Tact Communications Inc.

Founded in 1982, Tact Communications has been in the licensing business for 30 years. Tact Communications provides a full range of agent services for successful licensing development. Currently it handles 23 successful properties from all over the world. Taking advantage of an extensive global network of agents and licensee partners, Tact Communications offers specialist expertise in coordinating licensing operations around the world.


About Megalicense LLC

As a subsidiary of Megaliner Company, Megalicense has developed as a full service licensing agency that partners with some of the most powerful global brands. Nowadays Megalicense Agency is one of the few Russian licensing agencies operating in Russia and CIS with both Russian and international brands. Megalicense is the first Russian member of LIMA – Licensing Industry Merchandisers’ Association, which allows it to effectively utilize all accumulated experience and knowledge of the association in the licensing sphere.


Press Release – New Russia Agent for Angel Cat Sugar_161012 (PDF)


Angel Cat Sugar@Brand Licensing Europe


Tact Communications exhibited Angel Cat Sugar at Brand Licensing Europe held in London from Oct. 16th to 18th, 2012.

Total Licensing Weekly Report: October 19, 2012

2012/10/19 , ,

Article about Tact Communications  was on Total Licensing Weekly Report, October 19, 2012

It mentioned Megalicense was appointed as an agent representing Angel Cat Sugar in Russia and CIS, and about the six new licensees.


The list of new licensees:

  1. KV&H Verlag GmbH (Germany, Austria, Switzerland); Print On Demand calendars
  2. Moda Topic (Mexico); Caps, hats, bags, and sandals
  3. DANPEX S.A. DE C.V. (Mexico); Notebooks, diaries, calenders, stationery
  4. GIRACOR Indústria Comércio e Exportação de Artigos para Festas Ltda- EPP (Brazil); Party Goods
  5. Duck Cameo (Worldwide); Animated Stickers for “Cubie Messenger”, an iPhone/iPad app
  6. Mobibase (Europe and Latin America); Wallpaper, icons and other still images to be distributed through various telecom operators.